AFFORDABLE
CREATIVE
SOLUTIONS
branding • business cards • letterheads • corporate folders • corporate manuals
• flyers • brochures • posters • banners • pack photography • price lists • packaging design • invitations • signage design and concepts
My portfolio includes a wide variety of style disciplines – from classical to digital
• Educational illustrations • Book illustrations & covers • Digital • Portraits • Technical illustrations • Cartoons • Pen and ink line-drawings • Pencil drawings • Watercolour • Oil • Acrylic • Mixed media
Call or contact us for a quotation and more information about an affordable website
• Full pre-press management
• Page design and layout
• Photo colour correction
• High resolution PDF files
Willem Loots
BA (Fine Arts)
Artist and Graphic Designer
My qualifications and career experience are in fine art, graphic design, illustrations and photography.
I started my career in the printing industry and then became part of the creative team at Beeld Newspaper in Johannesburg, later becoming their Chief Graphic Design Artist.
I then got involved with freelance illustration and graphic design commissions for various international publishers and companies. This led me to start my own graphic design studio, production and advertising agency. My clients included Heinemann Publishers, Maskew Miller Longman, McGraw-Hill, Air Seychelles, Land Rover and Dow Chemicals.
More recently I was the Production Manager with a New Zealand publishing company for 11 years and I now have my own freelance business, White Cloud Creative Ltd. Our services include graphic design solutions, illustrations, artwork and video conversions. The business also offers the services of a qualified copy editor and proofreader.
All my years of experience have taught me that each client or business has unique requirements. I treat each project, whether big or small, with the same enthusiasm, dedication and attention to detail.
Liz Loots
RGN, Dip Edit
Proofreader, Copy Editor, Registered Nurse
I am a director of White Cloud Creative and I am an integral part of the running and administration of the business with my husband Willem. I was a Registered Nurse for 38 years in the UK and New Zealand, and I have a Diploma in Copy Editing and Proofreading.
Photofriend has proven to be a very successful part of the business. We digitise videotapes, 8mm films, CDs/DVDs, audio cassette tapes, 35mm slides & photos. I manage the administration and production flow, and I convert the original recordings and images to digital format. The files then go to Willem for his magic touch with the editing and production of the final product.
During my previous careers I developed good communication and management skills, and this has helped tremendously in the running of this business. I enjoy the interaction with clients, and am proud to be a part of the production of high quality products and services.
